LYNX Transit
LYNX was celebrating its 25th anniversary and wanted all its riders to share in the fun.
What started as an anniversary brand development project turned into a year full of events, marketing initiatives, and award-winning contests that had all of Orlando buzzing.


The Strategy: A year-long campaign to celebrate the occasion highlighted with surprises for everyone.
We developed a 12-month calendar full of events, contests, challenges, and entertainment all designed to enhance user experience, encourage interaction, and increase the brand affinity of tens of thousands of people who rely on LYNX all year.


The campaign was recognized by the Florida Public Transportation Association and named Best Digital Media Campaign in Central Florida.

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